Higher Education: A Complicated Commodity in a Clamorous Marketplace

  • Chapter 9

  • Dr. Eric GilbertsonPresident, Saginaw Valley State University

2013 Series: Responding to the Commoditization of Higher Education

Presidential Perspectives is a higher education leadership series written by college presidents for college presidents. The 2012/2013 season represents the 7th year of this popular series. This year's theme is "Responding to the Commoditization of Higher Education" and focuses on the innovations, best practices, and strategies that colleges and universities are embracing to differentiate themselves and remain relevant in an increasingly competitive environment.

Chapters are authored by notable presidents whose institutions are in the forefront of innovative practices in these areas. One chapter will be released each month, distributed electronically, and posted on this website. At the end of the series, the foreword and chapters will be bound into a keepsake book.

To comment on this series, please click here to contact the Executive Editors or Publisher.

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